Monetize Your Knowledge     Greek philosophers coined the phrase “knowledge for knowledge’s sake.” Aristotle stated, “wisdom at no end but itself… is one of the excellent natures of human action,” while St. Augustine wrote that the specific role of wisdom is “loved for its own sake.”   In our businesses, knowledge is critical to our success. Knowledge is our product, whether directly or indirectly. Basically, if we don’t know what we’re doing, we won’t be in business very long.   In the business world, for better or worse, we treat knowledge as transactional. Essentially, we ask ourselves, what do I know that I can monetize, or...